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ST. PETERSBURG, Russia -- Few professional sports teams had grander beginnings than Kunlun Red Star.With Vladimir Putin and Xi Jinping looking on, Chinas biggest venture in hockey to date joined the Kontinental Hockey League in June at a lavish ceremony in Beijing. For the Russia-based KHL, Kunlun is a chance to beat the NHL to the Chinese market. Chinese officials hope the club can groom enough talent to strengthen its feeble national team in time for the Beijing Olympics in 2022.This project was organized at the highest level, said Vladimir Yurzinov Jr., Kunluns Russian coach. Its good that were first because if it wasnt us (in the Chinese market), it would be the North Americans.China offers a vast potential fan base for foreign sports leagues, but there are challenges in turning interest into revenue.English Premier League soccer is the biggest success story, having built a dedicated Chinese following in part by playing preseason games in Hong Kong. That has helped to push its global TV rights deals to record levels. The Womens Tennis Association now hosts some of its most lucrative events there, thanks to the breakout popularity of Chinese player Li Na, while the British-based sport of snooker has also reversed its fortunes by finding a younger audience in China.Still, Tom Doctoroff, an U.S.-based expert on marketing in China, cautioned that hockey has limited potential in China because it is too overtly aggressive for Chinese consumers, and persuading them to pay to watch sports broadcasts is difficult.Free remains the frame of reference for most consumers, he said in an email.That hasnt stopped Kunlun from rushing through a summer of recruitment and training to create a club in record time. The team is off a sobering start to life in the KHL, widely considered the worlds second-strongest league.Kunlun had lost three in a row when it arrived for a recent game at SKA St. Petersburg, which had ex-NHL stars Slava Voynov and Ilya Kovalchuk on the ice. There were a few giggles when the announcer asked fans to stand for the Chinese anthem, and SKA barely had to sweat for a 3-0 win as Kunluns Canadian and European import players struggled to deal with one of the strongest rosters outside the NHL.The KHL sprawls across eight countries and nine time zones, meaning players face a punishing schedule of long flights across Eastern Europe and Asia. Thats a new world for ex-Carolina Hurricanes defenseman Brett Bellemore, who had never left North America until he joined Kunlun before the season. For Bellemore, the move was more about seeing the world with his new wife, Natasha, than the financial side of playing in China.Id never even had jetlag before, he said. Its been a bit of a ride, but its been exciting.Kunlun boasts players from nine countries, ranging from 36-year-old NHL veteran Alexei Ponikarovsky to young Chinese players just starting their careers. Among them is Rudi Ying, an 18-year-old who grew up in the United States after moving there at age 10 to pursue his dream of being a professional hockey player.Spreading hockey beyond Chinas wealthier classes will be hard, given the cost of equipment and facilities. Right now, soccer is attracting the lions share of government and private funds, with President Xi the countrys No. 1 fan.Ive had one foot in either culture, said Ying, who comes from a privileged background. It helps me to see how far behind Chinese hockey is. Chinas not to blame, its just a sport thats not very popular ... We dont have much time to catch up.Despite the political fanfare around Kunlun in Russia and China, club spokesman Oleg Vinokurov said no government money is involved and funding comes from Russian and Chinese companies. So far, there are mixed signals on the success of the fledgling team: While almost 8,000 people watched Kunlun win its first home game in Beijing, a game at its secondary arena in Shanghai attracted just 550 fans.For the KHL, moving into Asia is something of a plan B after its westward expansion into Europe stalled, with several teams experiencing chronic financial difficulties. The long-term aim is for Kunlun to be the basis for the Chinese national team, just as CSKA Moscow was for the Soviet Union.Yurzinov said part of his mission as Kunlun coach is to improve the Chinese players on his roster with mentoring from older teammates and simply practice after practice. The focus is firmly on developing local talent, not attracting foreigners to represent China in international play, as 2018 Olympic host South Korea has done.If it cant improve the national team by 2022, China will be the first Olympic host not to take part in the mens tournament. The national team was pounded 9-0 by the Netherlands earlier this year and will play next years world championship in Division II B, competing against the likes of Mexico and North Korea.Ying will be 23 when the 2022 Olympics take place and hopes he will be a star on home ice for the Chinese national team. He worries the timetable is just too tight, even with Kunlun spawning a new generation.The reason we created this organization to try to help promote Chinese hockey is because one person cant do it, he said. If 2022 comes around and Im the only one whos at that level, its not going to be enough. 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After Mondays hard-fought loss, the wait seemed longer than usual. Getting set to go their separate ways for a short Christmas break, the Raptors coach credited his team for their effort on a seemingly impossible three-game road trip, urging them to build on that success when they get back to work at the end of the week. Discount MLB Jerseys For Sale . The Swede became the first golfer to win the PGA Tours FedEx Cup and European Tours Race to Dubai in the same season. "It is still taking a little time to sink in what Ive achieved this week as was the case when I won the FedEx Cup but then it just kept getting better and better as the days went on and I am sure this will be the same," he said.Britain’s teenage table tennis sensation Tin-Tin Ho has touched down in Hodonin as she prepares to get her Czech Open campaign underway. The 17-year-old from Paddington, west London, is currently ranked No 2 in the country and says she will continue to patiently work away in a bid to eventually become Britains best table tennis player. Im really happy with how my career has progressed so far, Ho told Sky Sports at the British Ethnic Diversity Sports Awards in London.I hope I can win the nationals this year and I also want to play well at this years European Championships.At the moment I am ranked as the second best womens player in the country and I definitely want to get to the number one spot onee day.ddddddddddddIm confident I can do it. Kelly Sibley is there at the moment and she is really good. Shes older than me and she has lots of experience.I would also like to qualify for the Olympics at some stage. That will be a tough ask but if I cant get there this year then I want to make sure I get there in 2020.The qualifiers for Rio are in April. 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