Let’s be honest, it’s only a matter of time before augmented or virtual reality takes over. When this happens, PR strategies will inevitably use this form of content to give people what they want. We are talking about interactive content that will stand out amongst the competition. When the likes of VR take over, there may be no other way to compete. With this in mind, PR professionals are likely to experiment with this kind of content over the coming year. Most of the PR trends for 2020 rely on data and technology. However, algorithms and artificial intelligence is not nearly enough to drive PR in the coming years. Humans are emotional beings and this element requires that PR strategies are meaningful and purposeful.
With this in mind, PR professionals need to develop content that is truly relevant and valuable to the consumer. And it’s true that value and relevancy has always been the key but this is more important than ever now and professionals need to leverage creativity and avoid any messaging that seems irrelevant and lacking in creativity. Social media and chatbots have significantly reduced the amount of time that PR professionals spend on email strategy. However, email outreach continues to provide an exceptional tool and the return on investment is still just as impressive.
More than 80% of marketing professionals cite email strategy as being the main driver for retention and acquisition. What’s more, 70% of customers prefer email over any other form of business communication. When sending a pitch, email has a much better chance of finding its way to the front cover. In a recent study by Cision, journalists and bloggers still prefer email as their primary way of contact. At Pressfarm, we combine email outreach with a couple of other methods like social media outreach. However, we have been very successful in pitching our startup clients to journalists and bloggers through email outreach.
17.09.2020 07:17